Hi, I'm Nastia, an independent Strategist of 7+ years.
I work in-house with clients to build potent brands and robust companies.
I uncover truths about behaviour which make products or business ideas distinct,
and turn them into frameworks for growth.
From identity through to launch, from communications to marketing, and from product development
to customer experience, I'm relied upon to reveal what matters.
Why the most effective brand strategies start with honest consumer insight, not aspiration.
How AI is changing the strategist's toolkit without replacing the strategist.
What I've learned about pitch strategy from working with startups and cultural institutions.
All writing →